StrategyComing Soon
How to Hire a WordPress Developer Without Getting Burned
The questions to ask, red flags to watch for, and what a professional engagement actually looks like from start to finish.
6 min read
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Insights & Strategy
Practical writing on WordPress development, web performance, and digital strategy — from real projects, not theory.
1 post live. More articles publishing soon — follow on LinkedIn to get notified.
SEOComing Soon
Core Web Vitals: Why Your WordPress Site Is Failing (and How to Fix It)
What LCP, CLS, and INP mean for your search rankings — and the exact fixes that move the needle from red to green.
9 min read
DevelopmentComing Soon
Figma to WordPress: My Exact Workflow
From design handoff to pixel-perfect production code — the tools, process, and quality checks I use on every client project.
7 min read
E-CommerceComing Soon
WooCommerce vs Shopify: What Australian Businesses Should Know
Comparing total cost of ownership, flexibility, and long-term performance for AU-based online stores before you commit.
6 min read
PerformanceComing Soon
How I Took a WordPress Site from PageSpeed 54 to 94
A step-by-step breakdown of the audit, optimizations, and results — with real before/after scores and the exact tools used.
8 min read
PricingLive
How Much Does a WordPress Website Cost in New Zealand?
A transparent pricing breakdown for business websites, custom themes, and WooCommerce stores — from someone who builds them.
8 min read
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